Geotourism Challenge Finalist: Route of Freedom – Cultural Tourism collaborating to the “Memory of the African Diaspora in Brazilâ€,
Tuesday, 01 Sep, 2009
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The Route of Freedom is a Touristic Circuit developed in the region of Vale do Paraiba, North Coast and Mantiqueira Mountains, which maps the paths of black Africans and their descendants in the formation of these regions’ cultures. According to a tourism project that follows Unesco’s orientations in its worldwide project “Slave Route”, it reveals the presence of blacks through the sightseeing where religiosity, gastronomy, music and dance (Congada, Moçambique, Jongo, among others), know-how, Quilombos, Archeological sites, Coffee Farms, besides geographic sites (caves, rivers, waterfalls), building Brazil’s history and that of the region of Vale do Paraiba, demonstrating the intense movement of the black African and their descendents besides demystifying the idea hat they ere people without will, subjugated by their slave-owners. Created initially to enable the students to “perform Live History” and get to know the reality of traditional black communities, the project grew and obtained international recognition, which is monitored by the coordination of the “Abolitions Route” touristic Project, developed in France by Sr. Philippe Pichot.
The initiative enables the Traditional Black Communities to reach citizenship through tourism, which also generates income and jobs, through commercialization and management of the cultural/touristic space, aggregating value to artisanal products and local gastronomy. The route of freedom has 7 routes which last an ~ of 3 days each and extend themselves throughout 15 cities of the Paraiba Valley
The approach is innovative because it places Traditional Black Communities as main agents in conducting their culture through Tourism, seeking for this their training, through public policies for their development.
Because the project follows the Unesco world guidelines of valuing black culture, combating discrimination and racism through Cultural Tourism.- Because in adopting the Tourism Ministry orientations for the routes formatting, creation of products aggregated to tourism such as arts crafts and gastronomy, enables job and income generation for communities, enabling also for the world to get to know the importance of these communities in the historical formation of Brazil, action basically denied and unknown by most people, that linked to a discriminatory conception, deny the recognition of these communities’ importance.-
Because it uses Cultural Tourism as a base to build the project, we reach the Cultural and Educational fields as well, strengthening the processes of these communities’ social inclusion
Valere
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