Gol Airlines Score Goal through Smart and Effective Web Content Management

Gol Linhas Aéreas Inteligentes or The Gol Intelligent Airlines based in Brazil found a perfect solution to sail smoothly over the turbulent economic times and emerge victorious, though its intelligent use of its improved Internet experience. Gol was the first Company in Brazil that went on to offer its services on the net, helping the buyers to purchase tickets online. In order to fortify its already strong internet presence, Gol Airlines chose Microsoft Office SharePoint Server 2007 as the infrastructure to enhance its venture. The portal’s integrated content management and superior search capabilities, along with its improved experience of hosting the intranet on Office SharePoint Portal Server 2003, made it a truly smart move on part of the Airlines that improved the company’s overall performance and profit exponentially.

The Gol Airlines was the first airline company that invested in the Internet in such a way that it not only helped the Company but also the customers who visited the site of the company daily. In fact, it is often claimed that Gol revolutionized the very manner in which customers throughout Brazil purchased tickets. The move reduced by three days the time that the employees took to publish the marketing promotions online. Presently, Gol is seeing a major growth in the value of its e-commerce portal, brought about by the timely posts that announce the various promotions, which in turn reaches more people through the net and enables more sales for the company. No wonder then, that Gol is the second largest airline in Brazil, operating in 59 destinations throughout South America.

Hurdles Faced by the Company

The major concern that Gol Airlines faced in its public-facing Web site was the complexity of its management process that was required to upload its content on the Internet portal. This hindrance had severe ramifications for the company that faced delay in its timely launch of sales promotions. In addition, the Airline wanted an improved PR experience for its costumers without involving the IT department, which added substantially to its annual expenditure.

Efficient Internet Experience Ensured

However, all these complexities were superbly taken care of with the launch of a SharePoint portal solution with built-in communication and collaboration features that allowed the Airline to consolidate their intranet and Internet sites on the same solution. Apart from this, the Company would now be able to easily comply with the legal Brazilian requirement that states that they must be able to backtrack through the whole process of publication online, and make sure that they adhere to the regulations.

An Online Success Story Achieved

Presently, more than 80% of Gol’s customers purchase their tickets through the company’s website, which measures up to 80% of the company’s total revenue. As such it becomes extremely important for the company that they keep up their powerful and tough internet presence. The Airline realizes this requirement and makes sure that their system is more than capable in catering to the need of the average 1 million customers who visit their website per day.

In a world where most companies are severely affected by the global meltdown, Gol Airlines has managed to make significant gains in their business, by the sheer virtuosity of their dynamic online presence which enables them to launch promotions, taking advantage of the volatile market and deriving high revenues in the process.