H&J completes two-year shift up market
A new website, redesigned brochures and new destinations feature as part of Hayes & Jarvis’s offering for 2009.
The operator’s Unmistakable Value concept, first introduced in a stand-alone dedicated trade brochure last December to offer price incentives to early bookers, has been extended across all brochures.
Morocco is introduced and The Bahamas returns after several years absence. The operator has also expanded in the Indian Ocean, Middle East and Asia.
The new and returning destinations feature in the main Worldwide Collection brochure which has been published alongside Indian Ocean, Far East and Sandals & Beaches Resorts and Tours & Safaris Collections.
The new look brochures signal the completion of a two-year move up market as the operator evolved from a charter- and price-led operation, into a more flexible brand, aiming to provide excellent value at mid-luxury level.
More hotels have been added in the key stopover destinations of Dubai, Hong Kong, Singapore and Bangkok to increase multi-centre flexibility and choice.
Worldwide programme director Lesley Rollo said that the Bahamas and Morocco fitted the Unmistakable Value model.
“These are destinations where we have negotiated excellent value for the featured hotels, whether they are 3* or luxury properties,” she said.
“At the same time, the Marrakech and Kasbah Tamadot city and rural retreat combination is a good example of our new Unmistakable Value focus on more flexible multi-centre itineraries.
“We are also twinning the Bahamas with Miami to offer a city and beach combo, in which there is already considerable interest.”
by Phil Davies
Phil Davies
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