IHG Hotels & Resorts accelerates growth of voco hotels in Southern Europe

IHG Hotels & Resorts (IHG) announces the continued growth of its voco brand through nine new signings and openings across Southern Europe. Voco is consequently adding over 1,000 keys to the brand’s portfolio.

Since launching in 2018, voco has quickly become the fastest growing brand within IHG’s premium segment. It has recently celebrated the milestone of 100 open hotels globally. Building on this success, the new signings and openings join 35 open and 22 pipeline voco properties across Europe.

Voco’s momentum is driven by its popularity with its owners due to the brand’s flexible approach to design.

Eric Viale, Managing Director, Southern Europe, CIS & Georgia, IHG Hotels & Resorts, commented: “We are delighted to see voco continue its impressive and rapid growth with nine new signings and openings in some of Southern Europe’s most vibrant destinations across France, Italy, Portugal, Spain and Turkey. We know our owners care about faster routes to market and stronger returns on their investments. voco’s flexible, conversion-friendly model paired with IHG’s strong enterprise helps deliver both.

With demand for premium hospitality continuing to rise across Europe, voco is ideally positioned to meet that demand. The brand resonates with today’s traveler through its signature laid-back spirit and thoughtful design.”

The nine new signings and openings in Southern Europe join 10 existing voco properties across France, Italy, Malta, Montenegro and Spain.

5 hotels to join the brand

The new signings include voco Parma & Congressi. voco’s debut in Parma is expected to open in the first half of 2026, offering 166 guestrooms, a spacious lounge, bar and restaurant.

Voco The 7 – Lisbon will mark the brand start in Portugal. Planned to open in the first half of 2026, the property will have 71 guestrooms.

Voco Rome Villa Borghese will mark the brand’s debut in Rome. It is expected to open in mid-2026 with a total of 154 rooms.

Voco Valladolid City is due to open in 2026 with a total of 80 rooms in the city center.

Voco Nantes will be IHG’s fifth voco-property in France. The hotel will have 127 guestrooms alongside an on-site restaurant and bar. It is set to open in December 2028.

Properties ready to open

Planned to open in the next couple of weeks or just opened are the following voco properties :

voco Bilbao – City recently welcomed its first guests in the lively Irala neighborhood. The hotel has 91 rooms and suites and is within walking distance from the famed Guggenheim Museum. Spain is due to benefit soon from the opening of voco Madrid – Las Tablas. The property with 132 rooms is located in the residential and business area of Las Tablas and will join the voco Madrid – Retiro.

Voco Antalya – Konyaaltı is expected to open soon and will be the first voco property in Turkey. Featuring 118 rooms, the hotel offers a lobby bar, a restaurant, a fitness centre and spa. Last but not least, voco Nola – Naples Vulcano Buono is expected to open imminently with 143 rooms. Situated within the iconic volcano-shaped Vulcano Buono mall – designed by renowned architect Renzo Piano – the hotel offers guests direct access to more than 150 shopping and leisure outlets.

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