ITB Asia talkfest adds new sessions
Messe Berlin (Singapore), organiser of ITB Asia, has added four new conference sessions to this year’s show.
These include panel discussions on Loyalty Programmes, Boutique Hotels, Women in Action and a Business Travel Plenary Session.
Held from October 19-21 in Suntec Singapore, ITB Asia’s 2011
conference programme is already the show’s largest line-up to date, with the addition of the inaugural TTG Travel Agent Conference, the Asia for Asia Conference organised by Singapore Tourism Board, as well as the second instalment of ITB Asia Association Day.
The conference programme will kick-off on the first day of the show with a keynote speech from Paul Brown, Hilton Worldwide’s president of global brands & commercial services, who will address the impact of demography and technology on MICE business in Asia.
ITB Asia is a partner event of TravelRave, a mega travel and tourism festival week organised by the Singapore Tourism Board to be held in Singapore in October 2011.
Ian Jarrett
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