Jamaica goes 3D
Jamaica is set to star in the world’s first destination video filmed entirely in 3D.
The film has taken a year to create and will launch nationwide on 16 January.
Created by eXposure4 Ltd, the film spans one day in Jamaica, following the flight of the island’s national bird, the Doctor Bird, from sunrise to nightfall and beyond.
The 3D footage features iconic sights of Jamaica, including swimming with horses, zip-lining, and bobsledding through the rainforest.
John Lynch, Jamaica’s Director of Tourism, said: “Jamaica is the first destination in the world to embrace this technology in its entirety, and the results are visually stunning.
“This film really gives people around the world a chance to see Jamaica in ‘a new dimension’.”<
The destination video will be available at www.VisitJamaica.com and viewers will be able to apply online for free, Jamaica-branded 3D glasses, which will be sent in the post.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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