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Jet2holidays launches Certified Sustainable Hotels labelling
Jet2holidays has launched a new hotel sustainability labelling scheme.
It gives customers and independent travel agents more transparency when opting for a hotel based on its sustainability credentials.
They are certified hotels which meet Global Sustainable Tourism Council (GSTC) standards.
Hotels in the collection can be easily identified on the Jet2holidays direct and trade websites by a label identifying them as a ‘Certified Sustainable Hotel’.
In addition, the tour operator has also launched a brand-new ‘Certified Sustainable Hotels’ landing page where the entire collection can be viewed.
Currently featuring over 800 hotels, the collection is at: www.jet2holidays.com/sustainable-hotels
These standards are based on sustainable hotel management, social and economic support of the local community, promoting positive cultural impacts and environmental protection.
GSTC manages the GSTC Criteria, known as global standards for sustainable travel and tourism.
Jet2holidays became a member of the GSTC in September 2021.
As part of a new Sustainable Hotel Charter which also launches today, Jet2holidays is supporting hotel partners to gain Foundation for Environmental Education’s (FEE) Green Key certification.
This is a GSTC-recognised standard for hotel sustainability.
It adds to the company’s sustainability goals which has seen the firm order of 98 fuel efficient Airbus A320/A321 neo aircraft.
Since January 2022, Jet.com has put a price on every tonne of carbon, not included with the UK and EU Emissions Trading Schemes, including free allowances, directly emitted by its flights.
“We announced our new Sustainable Hotel Charter and agreement with Green Key, which means more hotels can adhere to GSTC-recognised standards too,” said CEO Steve Heapy.
“We congratulate Jet2holidays for this initiative. The growing movement of hotels aligning with the GSTC Criteria reflects a powerful, irreversible trend,” said Randy Durband, GSTC CEO.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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