KLM “Magic”: Squeeze In more seats… and promise more comfort
KLM Royal Dutch Airlines is revamping the experience on its intercontinental flights. Marketing teams at the airline talk by oxymoron: the revamp promises both a warmer welcome and higher capacity.
KLM states that by reorganizing cabin service, flight attendants will have more time for personal interaction with travelers—even as cabin layouts are reconfigured to add seats. The changes roll out gradually starting in 2027.
Fresh look for World Business Class
KLM will debut new tableware in its World Business Class, once again partnering with acclaimed Dutch designer Marcel Wanders. The contemporary collection, crafted from crystal, bone china, and stainless steel, will showcase dishes in a fresh presentation. “As a Dutch designer, I’m honored to create tableware for KLM again,” Wanders said, adding that he’s eager to see how meals look on the new plates and how passengers respond.
Faster service, more connection in economy
Economy Class is getting a service overhaul aimed at speeding up hot-meal delivery and creating extra moments of contact between crew and passengers. A welcome drink—absent in recent years—will return. This is what KLM marketing describes as “another chance for crew to greet travelers personally”.
Denser cabins but expanded premium comfort
KLM is also re-configuring the cabins of its intercontinental Boeing fleet to reduce the need for trolleys and make room for more seating. The redesign will enlarge the popular Premium Comfort Class to as many as 40 seats per aircraft, while maintaining legroom. Economy Class will also gain additional seats, and the Boeing 787-9 will see two extra seats in World Business Class.
“Premium Comfort is consistently in high demand,” said Paul Terstegge, KLM’s executive vice president of inflight services. “By optimizing space and modernizing the product, we can welcome more passengers while enhancing personal contact. It’s how we continue to fly, improve, and innovate.”
The new layouts and service concepts will be tested on board in the months ahead, with full implementation targeted for 2027. The travel industry is eagerly waiting how KLM fairy tale of squeezing more seats while offering added comfort will materialize…
TravelMole Editorial Team
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