Kuoni gets tweeting
Kuoni is now using Twitter to communicate with shareholders, customers, and anyone else who wants to know what the company is up to.
It plans to use the tool to share information, including a study of the most exclusive holiday destinations, warnings about possible natural disasters or unrest at holiday locations, and news from Kuoni’s executives.
Even CEO Peter Rothwell will be tweeting from time to time, giving updates about the company’s finances and acquisitions direct from Kuoni Group’s headquarters.
“In order to maintain the best possible dialog with our customers and stakeholders, we at Kuoni have been exploiting the benefits of different social media as communications and marketing tools for a long time now,” explains Peter Brun, head of corporate communications.
If you want to follow Kuoni’s tweets, go to http://twitter.com/Kuoni_Travel .
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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