Luxury hotels may never come back
Luxury hotels with $1,000-a-night room rates and extravagant Caribbean resorts may face a tougher recovery than the rest of the industry, according to Marriott International Inc.
"The most over-the-top excesses will probably be a long time — if ever– coming back," Marriott President Arne Sorenson said at a conference.
He drew a distinction between these hotels and the typical Ritz-Carlton luxury hotels the company operates.
Marriott’s other brands include its namesake properties and Courtyards.
Sorenson added that some projects in the Caribbean, which tend to be smaller and draw locals, "may never come back" because they rely on the kind of lavish conspicuous consumption that has gone out of vogue with travelers, reported the AP.
Of all hotels, luxury properties were the hardest hit last year. While rates sank nearly 9 percent for the U.S. industry, luxury hotels saw their rates tumble more than 16 percent, according to PricewaterhouseCoopers.
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025