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Marriott acquiring citizenM brand for $355 million
Marriott International is set to acquire urban lifestyle hotel brand citizenM.
The two parties have inked a deal worth about $355 million.
Marriott is buying the citizenM brand and its related intellectual property. The brand has 36 hotels in over various cities worldwide including London, Paris and Rome.
US locations include Austin, Boston and Chicago.
There are three current projects under construction which are expected to launch by the middle of next year.
Marriott aims to expand the brand to new markets over time.
The acquisition will see a shift to long-term franchise agreements managed by Marriott International.
“Marriott has a proven track record of growing acquired brands significantly by leveraging our global development ecosystem and the power of our award-winning Marriott Bonvoy loyalty platform,” said CEO, Anthony Capuano.
Related News Stories: TravelTech Show 2025 | ExCeL London 25-26 June 2025
Learn more about : Marriott ( N. America ) Marriott ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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