Meeting planners rate dollar value over price
Almost half of meeting planners in a recent meeting said they were under increased pressure to show statistics attesting to their success, according to planners meeting at the 10th Annual Hospitality Sales & Marketing Association International’s Affordable Meetings Mid-America Conference & Exposition.
The measurements most often mentioned: event evaluations/satisfaction surveys, net revenues, attendance size, room night count, the ability to stay within budgets and others.
“Interestingly given the economy, price isn’t the critical deciding factor for meeting planners.
"Meeting planners are instead looking for value and a solid return on their investment. This year, they’re scrutinizing every detail of the cost in order to ensure they receive maximum value,” said Dr. James Houran, President of 20|20 Assessment.
He added:
“The outcomes planners cited as being the most meaningful are event satisfaction rates, attendance/repeat attendance rates, and metrics related to net revenue.”
The top five factors surveyed planners said they use to select specific venues for events were (in descending order of average rating): size of the meeting space, guest room cleanliness, customer service, location of the venue and price.
A majority of survey respondents (84 percent) also indicated that they rely on current technology in their jobs.
By David Wilkening
David
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