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Minor enters Japan luxury market segment
Minor International is set to enter Japan’s luxury and lifestyle hotel market.
It has teamed up with hotel operator Royal Holdings Co in a strategic partnership.
The joint venture will be called Royal Minor Hotels Co., Ltd and will expand Minor Hotels’ presence in the Japanese market.
The JV will introduce three Minor Hotels brands: Anantara, Avani, and Tivoli.
The hotels will be developed through both management agreements and lease arrangements, with a target set of 21 hotels by 2035.
MINT and Royal have previously worked together to introduce the Sizzler brand in Japan.
Royal operates 43 Richmond Hotels across Japan through its subsidiary, RNT HOTELS CO.
The new business will focus on key business and leisure destinations.
“We are thrilled to expand our presence in the Japanese market, a key growth area for our company,” said Dillip Rajakarier, Group CEO of Minor International.
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Learn more about : Minor Hotels ( Asia Pecific )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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