Minor Hotels on track for 850 properties by 2027
Minor Hotels has a strong development pipeline of almost 300 new hotels slated to open over the next three years.
This expansion puts the international hotel owner and operator on track to pass 850 properties by the end of 2027, it says.
With more than 560 properties and 81,000 keys already in operation, Minor’s three-year pipeline comprises over 285 new hotels and almost 47,000 keys.
While more than 50% of Minor’s existing portfolio is currently concentrated in Europe, the addition of more than 100 properties in Asia, more than 60 in the Middle East & Africa, and 40 in Australia and New Zealand will lead to a more balanced global portfolio distribution.
Minor Hotels is also looking to expand its presence in several key markets, especially in North America and North Asia.
Markets such as Morocco, Egypt, and Turkey have also been identified as priority destinations for entry.
The company says luxury and upscale remains a driving force in Minor Hotels’ expansion, with one-third of the three-year pipeline categorised in the Luxury segment.
This encompasses the Anantara, Tivoli, and Elewana Collection brands, and a further third in the Premium segment across NH Collection, Avani and nhow.
The group is also investing heavily in upgrading many of its luxury properties.
Minor Hotels’ new-look masterbrand strategy will see the launch of two new hotel brands.
More than one third of the pipeline consists of conversions and brownfield developments, with the remainder consisting of greenfield projects.
Minor is also focusing on wellbeing as a cross-brand strategic priority, highlighted by the recent opening of destinations such as Layan Life by Anantara in Phuket.
“We remain committed to strategic growth across a diverse range of regions,” said Dillip Rajakarier, CEO of Minor Hotels and Group CEO of parent company Minor International.
Related News Stories: Minor Hotels On Track to Surpass 850 Properties by 2027 | Minor ... Minor Hotels on track to surpass 850 properties by 2027 - THP News Anantara | Minor Hotels Newsroom Minor Hotels On Track to Surpass 850 Properties by 2027 - ATTA Minor Hotels on track to surpass 850 properties by 2027 - Travel ... Minor enters Japan luxury market segment Minor Hotels on track to surpass 850 properties by 2027, Hospitality ... We are thrilled to announce the upcoming opening of a new ultra ... Minor hotels - Latest minor hotels , Information & Updates ... Minor Hotels Announces Portfolio Expansion | Hospitality Design
Learn more about : Minor Hotels ( Asia Pecific )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
San Antonio on the Rise: David Gonzalez Talks Travel, Culture, and Growth
Anna Marie Presutti on San Francisco’s Tourism Revival and Global Outlook
Exploring Brooklands Museum with Alex Patterson
British cruise guests arrested for skipping onboard bill
Royal Caribbean issues Legionnaires’ disease warning
Aer Lingus revs up for Europe’s only direct Indianapolis route
Payday booking spikes replacing traditional peaks
Affordable Luxury Travel rebrands to Luxtripper