Monarch staff feature in new TV adverts
Monarch launches a new marketing campaign today using real staff in its TV advertisements.
The advert features four members of cabin crew – Priya Mehta, from London Gatwick Airport, and Vasco Mendonca, Martin Crowder-James and Geri Dargan, all based at Manchester.
"The TV ad and multi-channel campaign has been created to reflect Monarch’s values and highlight the warmth of our customer service. ‘Our people make us’ is the end line for the advert and the story is very genuine," said Ian Chambers, head of digital and marketing at Monarch.
"It was very important for us to use members of Monarch cabin crew, not actors as these are the real people who serve our customers on a daily basis and we were very excited with the result."
The advert will be first aired tonight during Channel 4’s show ‘Superfoods’ and will run for four weeks across multiple channels.
It is part of a complete brand awareness campaign which rolling out across social media, radio, email, digital and outdoor advertising.
To view the advert, click here.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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