More coach travel bought online
National Express claims its online booking facility is a major success.
The coach operator says online bookings have increased from 14% in 2001 to 43% of all bookings made with the company in recent months. It reached a maximum of 51% in February this year.
National Express head of marketing, Sarah Horton told TravelMole: “We have been very successful at migrating existing users to the internet through dedicated offers and promotions – which is great for us because it is our cheapest distribution channel.”
The National Express website was redesigned in March this year when the brand was relaunched. This meant the website was made clearer and the company reduced the booking process from around seven clicks to five. Ms Horton said one of the best innovations was giving customers the ability to rebook their last journey.
National Express says it has pursued the model followed by no-frills carriers to offer discounted fares so passengers can travel from £1 between London from seven regional destinations including Leeds, Bristol and Birmingham, if they book online.
Customers have been able to book tickets online since 2001, and can also earn “National Express Points”, which can be redeemed against future online bookings. The loyalty scheme offers ten points for every £1 spent online.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026