New Hilton economy brand to make UK debut
The first of a series of 20 Hampton by Hilton economy hotels in the UK is due to open by the end of next year.
Hilton Hotels Corporation has signed a major franchise deal to launch the brand, with the first property expected to open in Corby North in the fourth quarter of 2008.
The 86-room hotel will be situated on the new Rockingham Leisure Park in Corby, which is part of a multi-million pound regeneration scheme for the town.
Hampton by Hilton, which trades in the US as Hampton Inn, features free high-speed internet access and complimentary hot breakfast,
Hilton is working on the project is Hotel Solutions London and Ramesh Dewan.
Dewan, who is funding the project, said: “There are great plans for Hampton by Hilton in the UK and Ireland, and to be associated with the arrival of the first hotel and to be working with Hilton is very exciting.
“We share Hilton’s belief in the ‘Hampton by Hilton’ concept and, as a consequence, plan to launch 20 ‘Hampton by Hilton’ hotels in the next four to five years.
“Corby North was chosen as the first site as it’s a vibrant and growing community – with great demand for hotel product. In fact, the population of Corby is anticipated to double in the next 25 years.”
Hilton UK and Ireland president Simon Vincent said: “The introduction of the ‘Hampton by Hilton’ brand is an important aspect of our strategic ambition – one that we believe has huge growth potential in the UK. Franchise agreements, such as this will allow us to deliver greater scale for the brand more quickly.
“We currently have 75 hotels across the UK and Ireland, comprising the Hilton and Conrad brands and we look forward to doubling this figure in ten years – across the Hilton family of hotels.”
by Phl Davies
Phil Davies
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