New Visit Lauderdale campaign celebrates diversity
Destination marketing organization Visit Lauderdale launched a new campaign to celebrate the area’s diversity.
The ‘We Are’ campaign includes video and social media as an extension of the destination’s ‘Everyone Under the Sun’ campaign, which was created to welcome all populations and communities.
“Visitors to Greater Fort Lauderdale can be assured they are in a place where diversity, inclusion and acceptance is actively championed as an established way of life that is fully ingrained throughout our community,” said Stacy Ritter, president and CEO of Visit Lauderdale.
“The Visit Lauderdale slogan, ‘Everyone Under the Sun,’ reflects the open and welcoming nature of our community.”
Greater Fort Lauderdale includes 31 municipalities.
People from 170 countries, speaking more than 147 languages call Greater Fort Lauderdale home.
Additionally, it is home to the largest percentage of same-sex couple households in the US and is recognized as Florida’s LGBT+ capital.
It is also a majority minority county with a large Hispanic and Caribbean-American population.
“Travel transcends politics and decisions made at the state level do not always align with our mission, values, and community,” continued Ritter.
“In spite of HB 1557 being signed into legislation, Greater Fort Lauderdale is a progressive destination recognized throughout the tourism industry for its thought leadership on diversity, inclusion, and acceptance.”