New Zealand announces mega trade famil
Tourism New Zealand will run two of its biggest-ever trade familiarisation and training events in May, with plans to host around 440 international travel agents in the country.
The two overlapping events will span 10 days and involve agents from the UK, Europe, North America, Mexico and Australia.
All 440 agents will take one of 24 famil trips around the regions showcasing New Zealand’s tourism offering, and will participate in a day-long training workshop on how to sell New Zealand.
General manager marketing communications Justin Watson says the itineraries include a wide spectrum of tourism product, and the travel agents will be escorted around the country via planes, helicopters, coaches, boats, motor homes, trains and cars.
"The basic objective is to get as many agents to New Zealand as possible, to experience as much as they can and have an amazing time.
"The travel trade is an extremely valuable tool for engaging with potential visitors, and a well-informed agent is better equipped to promote and sell New Zealand," Watson said.
Air New Zealand has partnered with Tourism New Zealand to bring 140 agents from the UK, Europe, North America and Mexico.
Some 300 travel agents from Australia will make the journey to New Zealand on May 15, thanks to sponsor Emirates.
Ian Jarrett
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