New Zealand eyes high-value Chinese business
Tourism New Zealand has launched its Premier Kiwi Partnership (PKP) programme targeting Chinese travellers who are likely to spend more time and money on visits to New Zealand.
Under the new programme, TNZ is working with 12 selected inbound tour operators and 18 China-based travel sellers to develop and market packages offering longer-stay, higher-quality itineraries in New Zealand.
Around 195,000 Chinese visited New Zealand in the year to November 2012, a 38% year-on-year increase.
General manager Asia Markets, Tony Everitt says through PKP, Tourism New Zealand aims to change the nature of holidays taken by Chinese visitors and the contribution they make to the New Zealand economy.
"Most Chinese tourists currently visit New Zealand for three days as part of a tour group on a dual-destination package that also goes to Australia. However, tourists travelling independently, or who come on New Zealand-only tours, are increasing in number and in value.
"These travellers generally spend far more time here, visit more regions, have more discretionary spending power and have a higher quality experience.
"Their value to New Zealand’s tourism industry is greater, so it makes sense to focus on growing this part of the market."
Tourism New Zealand will support approved PKP travel sellers through digital marketing partnerships, joint marketing collateral, the use of a special PKP logo in advertising or marketing, and priority listings for familiarisation visits to New Zealand.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt