Newmarket Holidays has revealed a big jump in bookings for its Solo Traveller Collection.
One of its newly created exclusively-solos holidays debuted in the top 10 sellers for 2024 departures.
Newmarket Holidays has seen single traveller bookings grow by more than 10% since the introduction of five exclusive solo tours.
It was helped by the removal of single supplements on 20 classic tours at the beginning of June.
The top performer is Snapshot of Western Sicily, an eight-day escorted tour of the island curated exclusively for solo travelers.
It has quickly become one of the operator’s biggest selling holidays across all tour types, and the best-selling group holiday to Sicily.
Other solo traveler tours outperforming expectations are Highlights of the Scottish Highlands and Kenyan Wildlife & Coastal Explorer.
The operator is also planning to expand its Solo Traveller Collection to meet demand, with new dates and destinations.
Verity Rice, Director of Product, Purchasing & Operations said: “Our Solo Traveller Collection has got off to a great start, with the growth in bookings driven by females.”
Newmarket Holidays’-solo tours range from island hopping off the Dalmatian Coast, the Scottish Highlands and the golden triangle of Delhi, Agra and Jaipur in India.
