Escorted tour specialist Newmarket Holidays has seen trade bookings for long haul travel rise by 80% for the year to date, compared to 2019 levels.   Commenting on the growth, the company praised the support of travel agents who, it says, have shown their ability to give confidence to travellers, despite the uncertainties of the past two years.   Richard Forde, Head of Trade Sales said, "We are delighted with the year so far and agents have played a big part in bringing confidence back to our customers, especially when it comes to big-ticket long haul adventures.   “Our 'Dream It. See It. Share It.' campaign, which gives up to 15% off holidays booked before 31 July, has been a successful sales tool for our agent partners, and we’re really excited to see them continue to benefit from it over the summer.”   Stand out tours from the year so far have included a tour of Peru, Ecuador and the Galapagos Islands, a traditional big five safari tour in South Africa, and a wildlife and culture trip through Kenya’s famous East & West Tsavo parks.   Bonface Muriithi, a tour manager who was born and raised on the slopes of Mount Kenya, says travellers are attracted to the small-group format of Newmarket Holidays tours. He said, “Guests are looking for unforgettable experiences, and escorted tours allow them to meet people and explore cultures in a way that's harder for them to do when travelling alone."   Three tours that have helped Newmarket Holidays achieve record long haul sales:   Kenya Grand Safari & Beach was a 14-day tour through the savannah and scrubland of Tsavo West National Park, and then into Tsavo East to discover giant elephant herds. Bonface Muritihi, who led the tour in June, said: “This wasn’t just a wildlife tour. Guests met tea farmers at family-owned plantations, crossed the equator, and visited a village to learn more about local culture,” newmarketholidays.co.uk/holidays/africa/kenya-beach-and-safari   Peru, Ecuador, and the Galapagos Islands was a 17-day adventure that took place at the same time as June’s Festival of Light in Cusco, and visited the lost city of Machu Picchu, as well as Peru's capital, Lima; the Sacred Valley and the Inca capital, Cusco, newmarketholidays.co.uk/holidays/south-america/peru-ecuador-and-the-galapagos-islands   On Safari in South Africa, was a 10-day tour including games drives and bush walks and staying at the Sebatana Lodge, which has its own private game reserve. Lucy Alborough, Sales and Service Manager said: "Our knowledgeable guides made all the difference, and with their help we managed to see all the ‘Big Five’,” newmarketholidays.co.uk/holidays/africa/on-safari-in-south-africa

Newmarket Holidays is predicting a bumper year for Elvis-inspired trade sales following the release of the biopic of the King's early life, which opens in cinemas on 24 June.   To prepare for the big-screen opening of ‘Elvis’, the escorted tour expert has launched a specialised training module for agents It has created dedicated collateral about the star and his influences, and introduced a 15% discount to support trade sales. Newmarket Holidays' tour, Elvis Presley’s Memphis, New Orleans & Nashville, is a nine-night guided journey through the Deep South states of Georgia, Alabama, Mississippi, and Tennessee where Elvis grew up. There are 74 departure dates available, spanning from 2022 to December 2024. If customers travel from mid-November to December, it will also include the festive lights at Graceland. Guests stop at key locations including Presley’s birthplace at Tupelo, the Music City of Nashville, and New Orleans for a visit to the famous French Quarter. In Memphis the tour includes a visit to Sun Studio, where rock and roll was born, and stops for two nights at The Guest House at Graceland, next to Elvis’s famous mansion. Richard Forde, Head of Trade Sales said, “Our Elvis tour is always popular, but the launch of this new big-budget film is going to supercharge interest in travelling to the American South.” Elvis Presley’s Memphis, New Orleans & Nashville takes place over nine days, flies with Virgin Atlantic into Atlanta and includes all flights, hotels, transfers, and a tour manager. Richard Harrington, Product Director said; "I've been operating this tour for over 20 years, it never ceases to amaze me how popular it remains. It's packed with all things Elvis plus everything the Nashville and Memphis scene has to offer” Prices start from £1,602pp, which includes a saving of £533pp that is available until 31 July.

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Launch of new film will drive new interest in the King of Rock ‘n’ Roll

  Newmarket Holidays is predicting a bumper year for Elvis-inspired trade sales following the release of Baz Luhrmann’s biopic of the King's early life, which opens in cinemas on 24 June.  To prepare for the big-screen opening of ‘Elvis’, the escorted tour expert has launched a specialised training module for agents, created dedicated collateral about the star and his influences, and introduced an eye-catching 15% discount to support trade sales.   Newmarket Holidays' tour, Elvis Presley’s Memphis, New Orleans & Nashville, is a nine-night guided journey through the Deep South states of Georgia, Alabama, Mississippi, and Tennessee where Elvis grew up, honed his style, and changed the face of music across the world. There are 74 departure dates available, spanning from 2022 to December 2024. If customers travel from mid-November to December, it will also include the festive lights at Graceland.   Guests stop at key locations including Presley’s birthplace at Tupelo, the Music City of Nashville where the star recorded some of his biggest hits, and New Orleans for a visit to the famous French Quarter that was the birthplace of Jazz.   In Memphis the tour includes a visit to Sun Studio, where rock and roll was born, and stops for two nights at The Guest House at Graceland, next to Elvis’s famous mansion, and the location of the King’s final resting place.   Richard Forde, Head of Trade Sales said, “Our Elvis tour is always popular, but the launch of this new big-budget film is going to supercharge interest in travelling to the American South. It's an unmissable opportunity for the trade to rock their year!   In the run up to the movie our trade team have been dressing up in jumpsuits and singing the praises of the King to agents. After all the travel industry has been through, it's been a fabulous opportunity to have some fun."   Elvis Presley’s Memphis, New Orleans & Nashville takes place over nine days, flies with Virgin Atlantic into Atlanta and includes all flights, hotels, transfers, and an experienced tour manager.   Richard Harrington, Product Director said; "I've been operating this tour for over 20 years, it never ceases to amaze me how popular it remains - not only that customers keep coming back to repeat the tour. It's packed with all things Elvis plus everything the Nashville and Memphis scene has to offer”   Prices start from £1,602pp, which includes a saving of £533pp that is available until 31 July with Newmarket Holidays’ new ‘Dream it. See it. Share it.’ campaign.

Escorted tour operator Newmarket Holidays has launched a new content-led campaign to mark its 2023/24 programme. The new “Dream it. See it. Share it.” campaign sees Newmarket Holidays move from Covid referencing to a more upbeat narrative It reflects a return of travel and positive future. The campaign, which will run between 6 June and 31 July, is supported by a 15% discount on 15 popular tours, including Scottish Highland Railways; America’s Golden West; and Cape Town, the Garden Route & Big Five Safari.  A 10% special offer has been applied across the majority of other holidays for 2022-24. Richard Forde, Head of Trade Sales said “The time is right to move away from focusing on the pandemic and instead look towards the future.” Newmarket Holidays has now resumed the operation of its full portfolio. The departures of over 180 of the company’s tours and cruises have also taken place in recent months. “This offer is perfectly timed with our 2023 short haul product being released as well as additional tours for 2024,” Forde added. “Finally it feels like we’re entering a new chapter of travel.” The company’s latest campaign runs until 31 July with up to 15% off escorted tours and holidays for 2022, 2023 and 2024. 

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New “Dream it. See it. Share it.” campaign will focus on a post-covid narrative

 

Escorted tour operator, Newmarket Holidays, has launched a new content-led campaign to mark the unveiling of its 2023/24 programme. The new “Dream it. See it. Share it.” campaign will see Newmarket Holidays move away from COVID referencing to a more positive narrative in its marketing, reflecting the return of travel and encouraging results in the first half of the year.

 

The campaign, which will run between 6 June and 31 July, is supported by a 15 per cent discount on 15 popular tours, including Scottish Highland Railways; America’s Golden West; and Cape Town, the Garden Route & Big Five Safari. A 10 per cent special offer has been applied across the majority of the rest of the company’s touring portfolio for 2022-24.

 

Richard Forde, Head of Trade Sales said “We feel the time is right to move away from focusing on the pandemic and instead look towards the future. The majority of customers have either booked their first post pandemic holiday or been on it already, so it’s more about inspiring the customers to get back into planning and booking ahead, turning wish-list plans into holidays.”

 

Newmarket Holidays has now resumed the operation of its full product portfolio, seeing the return of customer favourites such as Elvis Presley’s Memphis; New Orleans & Nashville; Seville, Granada and Classic Spain and André Rieu concert-ticket packages. The departures of over 180 of the company’s tours and cruises have also taken place in recent months.

 

Richard Forde continued “More than 4,000 customers have been on holiday with us so far this year and they have returned home fully refreshed and invigorated. They’ve got new stories to share with their friends and family, which hasn’t happened in some time! We have many new itineraries featured in our European and worldwide programmes, and this offer is perfectly timed with our 2023 short haul product being released as well as additional tours for 2024.”

 

Richard Forde concluded “Finally it feels like we’re entering a new chapter of travel – one centred around enjoyment and exploration. Similar to our previous campaign, we hope that this one can offer more support to agents during their conversations with clients as well as incentivising sales.”

 

The company’s latest content-led campaign runs from 6 June – 31 July with up to 15 per cent off their escorted tours and holidays for 2022, 2023 and 2024.

  Newmarket Holidays, the leading escorted tour operator, has reported its strongest operating month since the pandemic began. More than 320 tours, encompassing short-haul, long-haul and cruising, have departed so far in 2022, representing almost 7,000 customers to 37 countries.   Customer favourites like Elvis Presley’s Memphis, New Orleans & Nashville; Canada’s Rocky Mountaineer; Andre Rieu concert-ticket packages and Amsterdam and the Dutch Bulbfields are just a few among the many escorted tours that have returned.   Richard Forde, Head of Trade Sales said “To see so many customers departing on a full portfolio of worldwide tours feels like a major milestone. We’ve come so far over the past few months, thanks to our loyal agents and customers. We can’t wait for what the future holds. Not only has our full product portfolio resumed operation, but we also have several new additions to our programmes that we know our customers will love.”   The enhancement of Newmarket Holidays’ portfolio for 2022 until 2024 includes tours such as Madrid, Porto & the Douro Valley; Salzburg & the Austrian Tyrol;  and Costa Rica – Wildlife, Rainforest & Caribbean Beach. New regional charters to Italy, Lake Molveno & the Italian Dolomites and The Italian Lakes are further itinerary additions, motivated by high demand for Italian-based holidays.   Forde continued; “It’s clear that our customers are planning for the present, as well as the future, which is why it’s important that we too plan ahead and offer tours, with departure dates for next year and beyond. This way, we can appeal to those eager to make up for lost time now or those who feel a bit hesitant but still want to secure wish-list trips for the future. There are also plenty of customers who are taking advantage of late deals – they are most definitely ready to reconnect with the world.”   Newmarket Holidays is currently running a content-led campaign – ‘Reconnect. Reimagine. Rediscover.’ which is supported by a ‘save up to 10 per cent’ incentive for August to October 2022 tours and bookable until 5 June.

Newmarket Holidays has released a new festive brochure for Christmas 2022. The brochure will include seven brand new tours, with highlights including: ‘Christmas in Niagara and Toronto’, ‘Christmas Spirit in the Canadian Rockies,’ ‘New Year in Verona and Lake Garda’ and ‘New Year on Safari’. Each curated journey is family-friendly. “Following the removal of restrictions, we know our customers are eager to make up for lost time. We took this into consideration when expanding our Festive brochure,” Newmarket Holidays’ Head of Trade Sales, Richard Forde said. The popular European Christmas market breaks and festive ocean and river cruises are also included. Lapland day trips are another highlight in the brochure and are currently over 80% sold. Newmarket Holidays’ Festive 2022 Brochure can be ordered from Tradegate now.

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  New brochure features exciting additions to destinations such as the Canadian Rockies, Italy’s Lake Como, and a game reserve in South Africa as well as existing customer favourites.  

Newmarket Holidays, the independently-owned escorted tours, events and cruise specialist operator, has released a new Festive brochure to help its customers reconnect with travel around the world for Christmas 2022, a pleasure denied to holidaymakers in the past two years. With the scrapping of testing regulations in the UK and beyond, holiday planning for the summer and winter months is now possible, with many countries having dropped the need for a pre-departure test, making the travel process so much easier.

 

The new brochure will include a total of seven brand new tours, with highlights including: ‘Christmas in Niagara and Toronto’, ‘Christmas Spirit in the Canadian Rockies, ‘New Year in Verona and Lake Garda’ and ‘New Year on Safari’. Each carefully curated journey is family-friendly and will enable the specialist’s customers to celebrate the festive season in a choice of incredible, wish-list destinations.

 

Commenting on the new brochure launch, Newmarket Holidays’ Head of Trade Sales, Richard Forde, said “Following the removal of restrictions, we know our customers are eager to make up for lost time, particularly when it comes to the festive season. We took this into consideration when collating and expanding our Festive brochure for the year. The new escorted tours, which have been added to our seasonal programme, offer plenty of experiences for creating memories of a lifetime.”

 

Forde continued: “We’ve still included our popular Christmas market breaks around Europe and festive sailings for ocean and river cruises. Our Lapland day trips, which were able to go ahead last December, are another highlight of this brochure and are almost sold out. We’ve been operating these family-friendly packages to Swedish Lapland for 10 years. Over this time, our specially charted flights from 13 regional airports have transported more than 2,500 customers every year. We’re currently over 80% sold and anticipating a sell-out season.”

  Newmarket Holidays’ Festive 2022 Brochure can be ordered from Tradegate now.

Following the removal of testing requirements in the UK and countries around the globe, Newmarket Holidays sees demand growing for 2022 bookings with late sales and on-trend bookings. The scrapping of the Passenger Locator Form (PLF) for international arrivals to the UK has seen the final barrier removed In addition, clearer travel regulations have seen a rise in customers paying their balances and booking either their first or second 2022 holiday. Richard Forde of Head of Trade Sales said; “It’s evident that customer confidence has really increased in the last few months, and they’re now eager to make up for lost time, specifically this year.” “This will be the first restriction-free summer that we’ve experienced in two years, so it’s understandable why customers are keen to take advantage of late and on-trend offers.” “In the last two weeks, 70% of bookings are for holidays departing in 2022 and 50% of those are departing in the next 16 weeks,” he added. The UK adopted the ‘Living with Covid-19’ plan from 1 April, in time for the Easter holidays. “As we emerge from the winter, we think many customers are now in full holiday planning mode for the rest of the year. Our UK programme is still proving to be a strong, continuing trend from 2021.” Newmarket Holidays says Italy remains the most searched destination, with a demand for the late summer and autumn. Portugal, Croatia, Norway, and the Greek Isles are also showing strong bookings, as well as end-of-the-year festive tours. Lapland day trips are nearly sold out, it says. Newmarket Holidays is running a new offer for April, ‘Reconnect. Reimagine. Rediscover.’ which is supported by up to 10% off 2022 departures.

The board of Newmarket Holidays secured new investment business after successfully concluding a refinancing round via a combination of additional shareholder funds and bank support. The investment comes from the company’s CEO, Niel Alobaidi, who joined in September 2019 from Emirates Holidays - Newmarket Holidays’ first new shareholder since 1984. The escorted tours and cruise specialist said the move will provide Newmarket Holidays with the financial capacity to manage the business recovery from the Covid crisis. The company’s shareholders outlined that they believe that this will provide confidence and security to all the stakeholders in the business. Founder-owner Simon Hibbs said: “We are delighted to be joined by Niel as a new shareholder. He has demonstrated true leadership since joining the business in September 2019 and has been successfully managing the company through the Covid pandemic.” "In return, he has shown his confidence in the potential of Newmarket Holidays, which comes at a time of recovery and growth.” Alobaidi said: “I am grateful to the three founder-owners of Newmarket Holidays for their trust in me over the last two and a half years. There is a strong connection with all the members of the board.”

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  Escorted tour operator, Newmarket Holidays, has released 2024 departure dates for many of its long-haul programmes in response to soaring demand, including customer favourites like On Safari in South Africa; Elvis Presley’s Memphis, New Orleans & Nashville; and The Canadian Rockies.   Although tours operating this year are experiencing strong demand, Newmarket Holidays has also received earlier than usual bookings for the next two years as more and more countries remove entry restrictions and requirements. To take advantage of this, the tour operator has released a large number of 2024 dates for much of its long-haul programme, particularly those operating in Africa and America.   Richard Forde, Head of Trade Sales said “Demand for 2024 has been unexpectedly strong from the start of the year, and it’s clear that our customers are now eager to get their travel planning underway, having started booking holidays for both 2024 and 2023 as soon as restrictions began lifting. Agents have been chomping at the bit to secure 2024 holidays for their customers – especially on our Safari programme, Borneo, Costa Rica and the South American tours.”   From the start of April, the UK adopted the ‘Living with Covid-19’ plan and, along with many countries around the globe, removed all previous Covid travel restrictions. Long-haul destinations such as South Africa, Kenya, and Costa Rica no longer require pre-departure tests, with many other countries likely to follow suit over the next few months.   Forde continued; “From the start of the year, demand for the 2024 season increased ten-fold compared with 2019. We have released dates for 2024 earlier than usual because of this and we are adding on more departures as our tours sell out. We believe that customers have been saving up for and planning their trips during the pandemic, and they now want to spend money on wish-list, once-in-a-lifetime trips as soon as possible.”   The escorted tour operator also believes that the cost of living crisis is potentially having an impact on this forward demand, as consumers recognise prices are likely to increase in the future.   Forde concluded, “With prices rising generally, customers are aware that if they want to secure their preferred destination and date at the best price, then now is the time to book. Agents are really helping us get that message across and our customers are reacting, securing both their long haul and short haul travel plans. It’s really wonderful to see.”   Newmarket Holidays is currently running a content-led campaign – ‘Reconnect. Reimagine. Rediscover.’ which is supported by a ‘save up to 10 per cent’ incentive for August to October 2022 tours and bookable until 5 June.