No rush to drop Travel Company brand, says BCD
The Travel Company will remain as a brand in the UK “for some period of time” despite the creation of BCD Travel, the new global name for its parent company.
BCD Holdings, which will take full control of The Travel Company later this month, unveiled its new identity earlier this week. It will employ 12,000 staff and generate sales of $12 billion.
But new chief executive Mike Buckman said the group, which will also complete the acquisition of TQ3 Travel Solutions at the end of March, was in no rush to discard the UK brand.
“The Travel Company is a great brand, a great name but one we were not going to be able to use everywhere else in the world,” he told a media briefing. “I would say that we’re likely to be utilising both names [BCD Travel and The Travel Company] for some period of time.
“We’ll be planning a migration but that frankly has not been scheduled yet.”
Questions were also raised about the future of SYNERGI, the US agency acquired by The Travel Company in January.
Buckman said it was “engaged in considerations and discussions” about what direction SYNERGI will take but stressed it was a “debate for another day.”
He added: “We’re keeping it as a separate network from the things we building at BCD Travel.”
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