NYC launches gay marketing push
NYC & Company has launched a marketing and communications campaign to promote gay travel to the city.
The year-long initiative is designed to commemorate the 40th anniversary of the Stonewall Riots.
Called Rainbow Pilgrimage, the campaign will feature digital banner messaging from April 13 in the UK and other key markets.
Outdoor ads will also appear beginning later this month until June in the UK and Spain.
It will emphasise a visit to the destination as a ‘rite of passage’ for the gay and lesbian traveller.
“New York City is an iconic destination for the gay and lesbian visitor,” said George Fertitta, CEO of NYC & Company.
“We are eager to invite and welcome even more gay travellers to visit New York City in 2009 not only to celebrate the historical significance of the Stonewall Riots anniversary, but also to take in all the energy, beauty and vibrancy our great city has to offer.”
In addition to domestic travel packages, bookable on nycgo.com/gay through Travelocity, lastminute.com will power packages for travellers from the UK.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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