Online travel agency Blue Bay Travel has joined a new consortium formed by Midcounties Co-operative.
Based in Stoke-on-Trent, Blue Bay operates several brands including Caribbean Warehouse, Tropical and Xclusivity.
The consortium is aiming to sign up around 30 agency members, each with a turnover of up to £20m, over the next three years.
Those who have already joined include Channel Islands Co-operative and Chelmsford Star Co-operative.
By Linsey McNeill
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