Planeta.com to Launch Australia Update in 2007
Planeta.com’s Ron Mader has been invited by Aboriginal Tourism Australia to participate in the annual Business Development Symposium for Indigenous Tourism Operators February 6-8. Ron will also attend the 2007 Corroboree Indigenous Tourism Expo at the Sydney Opera House on February 9.
Starting in December 2006 Planeta.com is conducting the Australia Travel Survey to assess what travelers want from a trip. Australians and visitors alike are asked about their interests in travel. Questions survey Australian icons and ask for reader input in creating Australia-specific online dialogues.
Among the Planeta.com features to be updated in early 2007 is a travelers’ guide to Aboriginal Australia. Also, in connection with their focus on urban ecotourism, Planeta.com will be launching city guides to Adelaide, Brisbane, Byron Bay, Cairns, Canberra, Darwin, Melbourne, Perth and Sydney.
SCHEDULED PRESENTATIONS, SYDNEY 2007
Taking Your Product to the World — The Web is the first calling card for travelers seeking responsible travel across the world. Operators are learning the marketing advantages of being web-savvy and pitching services to a global market.
Oaxaca Options: Linking Locals and Travelers in Mexico — Oaxaca is one of the most ethnically and biologically diverse parts of Mexico. Planeta.com founder Ron Mader will share some lessons learned collaborating with indigenous artisans marketing their crafts and local tours. Ron will report on the 2007 Rural Tourism Fair and and compare capacity building efforts and marketing in Mexico with that in Australia.
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