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San Francisco Bay Area to host NFL Superbowl LX
San Francisco is welcoming back Super Bowl in 2026.
It returns to the bay Area thanks to the successful bid in partnership with the San Francisco 49ers, the County of San Francisco and the San Francisco Travel Association.
Hundreds of millions of dollars are expected to be generated for the region.
The Bay Area last hosted Super Bowl in 2016.
Super Bowl LX marks the latest sporting win.
The San Francisco Bay Area will serve as a host city for the FIFA World Cup 2026 and will also welcome the 2028 PGA Championship and the 2033 Ryder Cup.
Other premier sporting events in the city have included the 2013 America’s Cup, the 2018 Rugby World Cup Sevens, and the 2020 PGA Championship.
“Tourism is an essential part of the Bay Area’s economy,” said Zaileen Janmohamed, CEO of the Bay Area Host Committee.
“The Committee is proud of its partnership with the San Francisco Travel Association in bringing the Super Bowl back to the Bay.”
San Francisco Travel Association President and CEO Joe D’Alessandro added, “We could not be more excited to welcome back Super Bowl.”
“This is a huge win for our region and our economy.”
In 2016, Super Bowl 50 generated nearly $250 million in economic impact and drew more than one million fans to the area.
The San Francisco Travel Association, with Discover Santa Clara, Visit San Jose, and the San Francisco Peninsula, has secured over 20,000 hotel room night commitments from properties across the region.
In addition, the San Francisco Travel Association worked closely with the Bay Area Host Committee leadership to secure special event venues that will host programming, including fan activations at Moscone Center.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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