Shanghai World Expo 2010 Aims for Sustainable Tourism Legacy
SEE: Expo2010Video
The tourism promotion slogans, emblems, and images for the 2010 World Expo have been unveiled at a press conference held in the Shanghai World Financial Center.
Shao Qiwei, director of China National Tourism Administration; Zhao Wen, vice mayor of Shanghai; and Zhong Yanqun, fulltime deputy director of the Shanghai 2010 World Exposition Executive Committee, attended the event and jointly launched the slogans, emblems and images for World Expo.
This is first time that China has launched tourism promotion slogans, emblems and images with a city theme at the national level.
Dao Shuming, director of the Shanghai Municipal Tourism Bureau, said that the tourism promotion slogans, emblems, and images for the World Expo will invoke a unique imagination space to integrate the tour products and itineraries for world expo, this will help focus on major international inbound tourist source markets, such as Japan, South Korea, America, Europe, and Oceania, and will launch the itineraries of Shanghai World Expo zone; downtown, suburban, and neighboring cities; and trans-provincial destinations.
Shanghai aims to turn the tourism promotion slogans, emblems, and images for World Expo into a unique intangible legacy of the 2010 Shanghai World Expo and into symbols of Shanghai as a city pursuing sustainable tourism development.
Earlier Shanghai unveiled the tourism industry’s action plan on the occasion of the 600-day countdown to the opening of the 2010 World Expo.
According to the plan, Shanghai aims to achieve a total tourism revenue of CNY310 billion by 2010. Of these its tourist foreign exchange income is to reach USD8 billion with an average expenditure of USD1,000 per inbound tourist who stays in Shanghai for at least one night, while domestic tourist revenue is to achieve CNY245 billion. The number of international tourists who stay in the city for at least one night is to reach eight million, while that from domestic market is to reach 120 million. And the tourism sector is to account for 9% of the gross domestic product of the city.
To prepare for the 2010 World Expo in Shanghai, the local government will implement a boutique tour products strategy for the World Expo; to integrate the urban tourism resources to build the tour brand of World Expo; to improve the credibility of the tourism system; and to build a tourism information system.
Shanghai Municipal Tourism Administrative Commission will hold a series of activities including the tourism and food festival, the tourism forum, and a tour promotion meeting.
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