Shopping, culture perfect mix
North American and international visitors continue to rate shopping their no. 1 activity but tourism organizers will want to continue to add cultural elements.
That was the conclusion from a recent survey conducted by mall developers Taubman Centers and the US Department of Commerce.
The study “illustrated the value of combining both shopping and cultural tourism to create a more well-rounded travel experience for international travelers,” said Karen McDonald, an executive with Taubman.
Visitors who participate in cultural activities such as attending concerts or visiting national parks tend to be higher spenders than general travelers, according to the survey.
The study focused on international markets, but Ms McDonald said results were applicable both for the US and Canada as well.
Report by David Wilkening
David
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