Ski specialist set for another season of growth
Family ski specialist Ski Famille is confident of another strong season after making a series of investments.
It says bookings are already ahead of this time last year thanks to investment in resort facilities, a new bookings system, and a vastly improved website set to launch later this month.
“Last season, we decided to expand our chalet programme in France by almost 20%,†said managing director Chris Thompson.
“As a small specialist operator there seemed to be opportunities in the market that hadn’t existed 18 months earlier.â€
He said by the time the last winter season ended in late April the company had seen a 25% increase in guest numbers over the 2008/09 season and a 45% increase in revenue.
“We had managed to significantly increase revenue per head at the same time as expanding our bed numbers, albeit from a modest start,†he said.
“There are opportunities in the ski market for high quality products with a clear focus.â€
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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