Small Luxury Hotels confirms new company structure
Small Luxury Hotels of the World has today confirmed a new structure for the company, which will allow for a £12 million investment over the next five years by the owners of the management company.
As part of the new structure, member hotels have become shareholders in Small Luxury Hotels of the World Limited.
Previously operated as a mutual company, the restructure was voted for on April 4 by 100% of the hotels who voted.
The company said the investment will enable CEO Filip Boyen ‘to drive the brand forward in today’s increasingly competitive landscape’ to execute initiatives laid out in SLH’s five-year plan, including improvements to its technology and distribution systems.
"This restructure comes as fantastic news to Small Luxury Hotels of The World and its members," he said.
"We’ve already made great strides with our strategic plan by investing in our most expensive brand campaign to the tune of $1 million.
"The £12 million investment will enable us to further drive our newly improved quality assurance programme; refresh our loyalty offering and advance our technology and distribution systems."
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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