Some Twitter truths
Just got your act together with Twitter and feeling pleased with yourself? Well, the bad news is that new research carried out by a social media specialist company finds almost one third of brands on the micro-blogging site are completely ignored.
How does it know this? Because you can tell if your Twitter followers are engaging with your tweets by how much they forward them on to their own network of Twitter users, or “retweet” as it is called.
The social media and online PR specialist Immediate Future looked at the Twitter behaviour of 140 global and UK brands and analysed how they used the channel to communicate with “fans”, or followers.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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