STA joins campaign to promote UK music festivals
VisitBritain has teamed up with STA Travel to launch a campaign designed to bring visitors to the UK for its music festivals.
Aimed at the US, Germany, Australia, and New Zealand, the 10-week campaign will use imagery and videos of the festivals and surrounding destinations to inspire people to explore more of the regions.
The campaign kicks off this week, supported with a new content platform http://www.statravel.com/great-britain-inspiration.htm .
The digital and social media campaign heavily focuses on visual content, featuring a variety of #OMGB experiences from within the festivals, and the surrounding areas.
Agents are also encouraged to use these videos to help sell the destination to their younger clients ‘in a relevant way’.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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