Sunvil reports rise in sales for Sweden
Sunvil is reporting a 45% rise in bookings to Sweden after its currency weakened.
The operator said in the run-up to the country’s elections this weekend, the Swedish krona hit its lowest level since 2011 on Wednesday August 29.
Marketing manager Rachel Jelley said: "We’ve certainly seen the popularity of Sweden grow as a holiday spot over the past few years, but the high price of hotels, dining and entertainment has always been a factor.
“Now that the krona has fallen, British holidaymakers will have around 8% more to spend, so they are seizing the opportunity to visit Sweden and discover its many wonderful delights."
Sunvil said the bookings surge has been driven by couples looking for a mix of culture and adventure, families seeking safe, wholesome experiences and holidaymakers wanting to learn lost skills such as foraging, wilderness survival and outdoor cooking.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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