Superbreak expands overseas accommodation programme
Superbreak has booked more than 100,000 travellers onto its overseas accommodation-only programme through agents in a year.
A new target of 115,000 has been set for the next 12 months up to the end of September 2009.
The operator’s 2008/09 programme features new destinations including Brisbane, Auckland, Fez, Palm Springs and Washington DC plus more than 300 new hotels and additional excursions.
The brochure covers more than 1,500 properties in 200 locations across both short and long haul, with a further 3,000 properties available online for agents to sell.
Almost 200 properties are new for 2008/09. The mix is now 70% cities, 30% beach, with 25% of the operator’s beach accommodation being self-catering. All inclusive options are also offered.
Sales director Ian Mounser said: “We continue to act as the principal, plus protect customer monies through our trust fund.
“As an operator that has been working closely with agents for over 25 years, we definitely represent a strongly trusted supplier of overseas accommodation in the current climate.â€
He added: “This year we’ve concentrated hard on redefining the mix of properties we offer and this is the second year that we have combined both our beach and cities products and we now feature accommodation, excursions, transfers and attractions worldwide.
“With 78% of our overseas programme being three or four star properties, we cater particularly well for the middle market looking for great value.
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive