The Booked it Group acquires operator More Life VIP
The Booked it Group has completed the acquisition of More Life VIP – the second travel based brand to join its portfolio in six months.
Tech firm The Booked it Group has strengthened its travel credentials after acquiring luxury operator More Life VIP.
The Booked it Group’s aquired travel brand Party Hard Travel in April.
More Life VIP is a new business, launching in 2021 to cater for younger consumers with a focus on luxury destinations, accommodation and experiences.
The brand also has a media side to the business, working with creators and influencers.
Previous More Life VIP influencer campaigns have included partnerships with Palazzo Versace Dubai, Five Palm Jumeirah, Five Jumeirah Village, The Biltmore Mayfair, LXR Hotels & Resorts and Calista Luxury Resort in Turkey.
The Booked it Group’s existing stable of brands includes social platform Licklist and Booked it, providing tech solutions to the leisure, activity and hospitality markets.
Brad Nobbs, CEO of The Booked it Group said: “The expansion into the travel sector was a strategic move to utilise our forward thinking technology within a new market.”
“The acquisition of More Life VIP further strengthens our position within the travel sector. One of More Life VIP’s strengths is its differentiation within the market, catering to a younger, discerning audience.”
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026