The Miele Guide Asia’s First Independent Restaurant Guide is Set to Launch in October

The 2008/2009 inaugural edition of The Miele Guide, Asia’s first truly independent and authoritative restaurant guide will launch on 31 October 2008 at a star-studded dinner held in Singapore.

This new annual guide will then be available at major bookstores throughout Asia on 1 November 2008.
 
This 2008/2009 edition will be the first restaurant guide written by expert food lovers who know and love Asia. This edition will be the first restaurant guide to measure the best restaurants in the region by Asian standards. At the same time, as it sets new benchmarks in the Asian culinary sphere, the very best restaurants in Asia will fittingly be given the credence due to them with the launch of the Guide.
 
Starting with this first edition, The Miele Guide will annually publish a list of Asia’s 20 best restaurants. These restaurants will be numerically ranked and profiled in-depth. In addition, the Guide will list the other 300 best restaurants from across the region, categorised by country, city and cuisine. This first edition evaluates restaurants in 16 Asian countries—Brunei, Cambodia, China (including Hong Kong and Macau), India, Indonesia, Japan, Korea, Laos, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.
 
The 2008/2009 edition and this year’s list of Top 20 Restaurants will be unveiled at The Miele Guide Dinner, a chic gala event hosted at the Grand Hyatt Singapore on 31 October 2008. The Dinner will be attended by approximately 350 guests, comprising of a veritable who’s who of Asia’s F&B scene. All chefs and restaurateurs whose establishments have been methodically selected to be in the 2008/2009 edition have been invited.
 
“The overarching goal of The Miele Guide is to help the restaurant industry in Asia grow. We hope that by recognizing Asia’s best, the industry will continue to flourish and develop. It is also our hope to create awareness internationally that we have amazing dining here in Asia,” says Tan Su-Lyn, Director of Ate Media, the Singapore-based media firm publishing the guide, and one of Southeast Asia’s most established food writers.
 
“We are proud to be part of this landmark move to recognise the Asian dining scene,” Mario Miranda, Managing Director of Miele Pte Ltd says. “Miele’s sponsorship of The Miele Guide reflects our dedication to helping to encourage and support the food and wine industry in this region. We are equally committed to promoting the enjoyment and understanding of good food among the people of this diverse region.”
 
Pauline Ooi, The Miele Guide’s Associate Publisher, says, “We are very much looking forward to the launch of The Miele Guide. The dinner will be an exciting night of honouring Asia’s brightest culinary stars. We’re thrilled that many of the region’s culinary luminaries have already responded that they will be in attendance. This, we hope, will become the must-attend event for the region’s best chefs and restaurateurs year after year.”
 
The Miele Guide is published by Ate Media Pte Ltd and sponsored by Miele, a German manufacturer of premium and innovative cooking appliances for the home. While a naming sponsor of the Guide, Miele did not exert any influence over the selection and judging process that determined which restaurants appear in The Miele Guide.
 
Further underlining its independence, neither the Guide nor its contributors accepted any advertising, sponsorship or free meals from any of the restaurants reviewed.
 
The slim, elegant and affordable Guide, which will retail at US$15, will be for every traveller, foodie and business person looking to dine in Asia.