Thomas Cook brings back classic slogan for summer ad campaign

Tuesday, 14 Jun, 2022 0

Thomas Cook has revived classic catchphrase ‘Don’t Just Book It, Thomas Cook It.’

It forms the backbone of a campaign to inspire a new generation of holidaymakers.

It is the first major marketing push since it was re-established as an online business in September 2020.

The cross-channel marketing campaign, including TV and video.

The advert, filmed in Tenerife by McCann Birmingham, is part of a continued push to accelerate bookings which are up more than five-fold on last year.

Ryan Cotton, Thomas Cook’s European marketing director, said: “For a business that’s less than two years old we couldn’t be prouder to be making our arrival on TV screens.”

The campaign runs now for at least four weeks across TV, radio, online video and display.

Thomas Cook is part of Fosun Tourism Group, whose other hospitality businesses include Club Med, Casa Cook and Cook’s Club.

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