Thomas Cook unveils theme of new TV ad
Thomas Cook has chosen the strapline ‘You want, We do’ for its turn-of-year advertising campaign.
Set to the song ‘Get Ready’ by London singer songwriter Stella Talpo, the operator said its new campaign showcases its ‘personalised and individual approach to holidays’.
Marketing director Jamie Queen said: "Last year’s campaign celebrated customers being carefree and indulgent on holiday while we took care of everything. This year, the customer remains at the very heart of the campaign while celebrating and acknowledging their individuality and reminds them that whatever type of holiday they want, Thomas Cook can offer it. We hope it makes people smile, laugh and consider what they want from their next break away.
"The You want, We do campaign introduces and explains our own-brand hotel concepts in a fresh and modern way. It has also been designed for the fragmented media world we live in today, as well as the way in which customers research and book holidays across multiple channels. Behind the scenes footage, new images and cut down versions will be released over the next few months to continue to inspire customers."
The ad was directed by Chris Sweeney from Rogue, who has directed music videos for Lily Allen and Lana Del Rey and did last year’s Marks and Spencer’s Back to School advert.
The 30-second advert will be shown on TV for the first time on Christmas Day during the advert break of The Lion King on ITV in key regions.
It will appear again in the advert break of Coronation Street and during Channel 4’s Travel Man: 48 hours in Florence.
Online advertising will start on Friday.
Thomas Cook has also created individual adverts for its own-brand hotel concepts – SENTIDO, Sunwing, Sunprime, SunConnect and smartline – as well as adverts highlighting destinations and holidays on offer, including cruise and city.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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