Tripadvisor signs deal with Tourism Australia
TripAdvisor has signed a multi-market media partnership with Tourism Australia – www.tripadvisor.co.uk/discoveraustralia
The year-long deal will be the first time the review site has featured a partner in its drop down menu.
Tripadvisor said it is using a "unique integration" to pull in content to create a dedicated trip planner which allows users to share their unique itinerary with friends on their social networking sites.
The partnership is running on TripAdvisor’s UK, US, Canada, France, Italy and Germany sites.
The campaign has been built from the ground up to Tourism Australia’s specifications and has a media spend of £500,000.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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