Uganda Tourism unveils first ever UK marketing campaign
Uganda Tourism will launch its first marketing campaign in the UK and Ireland next month.
The ‘Your Uganda’ campaign is being lead by UK-based marketing agency Kamageo.
Launching on June 1, it will start with a four-week TV sponsorship on National Geographic Wild, focusing on Uganda’s wildlife experiences.
Later that month, Kamageo will take a 12-day familiarisation Trip to discover the country’s highlights including mountain gorilla and chimpanzee trekking, big 5 safaris, birding and adventure activities.
"For the first time ever, Uganda will have public relations and marketing representatives in our three major source markets – North America, Ireland & UK, and German speaking Europe," said Mr. Stephen Asiimwe the Chief Executive Officer at the Uganda Tourism Board.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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