UK Tourism Survey to poll 100,000
A five-year contract at £750,000 a year to run the UK Tourism Survey has been won by market information company TNS.
The survey, which measures the volume and value of tourist trips of one night or more, is conducted on behalf of VisitBritain, VisitScotland, Wales Tourist Board and the Northern Ireland Tourist Board.
It is recognised as the primary means for measuring the domestic tourism market.
TNS will undertake in-home, face-to-face research with 100,000 people a year – almost twice the number of respondents interviewed using the previous methodology. The findings will be used by the tourist boards in the development of promotional campaigns and related initiatives as well as informing government policy on tourism issues.
VisitBritain head of England research Angus James said: “The survey is a vital indicator of the health of the UK tourism industry which enables us to map sector trends and evaluate the success of its marketing and advertising campaigns.
“TNS was selected, among other criteria, for its track record of consistently managing and delivering large projects of this scope.”
TNS Travel and Tourism head Tom Costley said: “This is an important win for TNS which highlights the strength of the division and its ability to undertake large-scale market measurement surveys. We will be working with the sponsors of the survey to deliver timely data and information which can be accessed and used by a wide range of audiences within the UK tourism industry.
“Using innovative reporting systems, including TNS Info – a bespoke web-based information portal – TNS is able to communicate results rapidly to a wide range of users. This enables the survey findings to be accessed and acted upon swiftly.”
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026