United Airlines paints London blue with new ad campaign
With America is open again United Airlines is covering parts of London in its iconic blue.
Created with 72andSunny Amsterdam, the campaign goes deep into the heart of London, with key placements in Piccadilly Circus, London Bridge and Waterloo, with a copy-led campaign.
Over the course of the week, more ads will appear across London, encouraging Brits to fly across the pond.
Mike Farr, Creative Director, 72andSunny Amsterdam said: "We wanted to celebrate this moment like two best mates getting back together at last. With a bit of a cheeky reminder of that stuff we love about our friends across the pond."
Daniel Cuellar, United Director for Global Advertising added: "We are excited that travel to the US is returning. London Heathrow is a vital part of our international network. The focus of this campaign is to reunite our British customers with the US and inspire them to rediscover everything America has to offer."
The campaign supports United’s recent announcement to add five new flights from London Heathrow, including two more flights to New York/Newark, additional services to both Denver and San Francisco, as well as an all-new direct flight to Boston.
The new flights begin March 2022 and with these additions, United says it’s the only US carrier to offer nonstop service between London and the top seven US business centres.
United will offer 22 flights per day from London Heathrow to the US and more flights between London and the New York City area than any other US carrier.
London was the most booked international destination for United’s business customers in October 2021, and the airline expects this trend to continue into 2022.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025