United Airlines paints London blue with new ad campaign
With America is open again United Airlines is covering parts of London in its iconic blue.
Created with 72andSunny Amsterdam, the campaign goes deep into the heart of London, with key placements in Piccadilly Circus, London Bridge and Waterloo, with a copy-led campaign.
Over the course of the week, more ads will appear across London, encouraging Brits to fly across the pond.
Mike Farr, Creative Director, 72andSunny Amsterdam said: "We wanted to celebrate this moment like two best mates getting back together at last. With a bit of a cheeky reminder of that stuff we love about our friends across the pond."
Daniel Cuellar, United Director for Global Advertising added: "We are excited that travel to the US is returning. London Heathrow is a vital part of our international network. The focus of this campaign is to reunite our British customers with the US and inspire them to rediscover everything America has to offer."
The campaign supports United’s recent announcement to add five new flights from London Heathrow, including two more flights to New York/Newark, additional services to both Denver and San Francisco, as well as an all-new direct flight to Boston.
The new flights begin March 2022 and with these additions, United says it’s the only US carrier to offer nonstop service between London and the top seven US business centres.
United will offer 22 flights per day from London Heathrow to the US and more flights between London and the New York City area than any other US carrier.
London was the most booked international destination for United’s business customers in October 2021, and the airline expects this trend to continue into 2022.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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