Virgin Atlantic ad campaign puts crew in limelight

Virgin Atlantic launched a new brand and advertising campaign – the first in more than two years since the Covid-19 pandemic.

The campaign has been created in partnership with newly appointed advertising agency Lucky Generals and introduces the end line ‘See the world differently’.

The line draws on the airline’s history of challenging the status quo – as well as recognising that the travel industry is entering an exciting new post-pandemic era.

The campaign champions the airline’s people and customers, building on research showing that travellers find most airlines’ crew to be impersonal.

The focus of the campaign is a colourful 60-second TV ad which focuses on a group of characters, at an airport and on board a A350-1000 plane, set to the song ‘I am what I am.’

There is also a print campaign made up of shots of Virgin Atlantic crew and customers, with lines championing their individuality.

Shai Weiss, Virgin Atlantic CEO said: “At the core of our business is the understanding that every one of our people can be themselves at work. We know that the touchpoints that matter most and the experiences that differentiate Virgin Atlantic, are driven by our people.”

Virgin Atlantic recently reinstated its full US schedule for the first time since the beginning of the pandemic, flying to destinations including New York, Los Angeles Miami, San Francisco, Orlando, Boston, Washington, and Seattle

The airline launches new services to Austin, Texas on 25 May 2022.

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