Virgin Atlantic ad campaign puts crew in limelight

Tuesday, 15 Apr, 2022 0

Virgin Atlantic launched a new brand and advertising campaign – the first in more than two years since the Covid-19 pandemic.

The campaign has been created in partnership with newly appointed advertising agency Lucky Generals and introduces the end line ‘See the world differently’.

The line draws on the airline’s history of challenging the status quo – as well as recognising that the travel industry is entering an exciting new post-pandemic era.

The campaign champions the airline’s people and customers, building on research showing that travellers find most airlines’ crew to be impersonal.

The focus of the campaign is a colourful 60-second TV ad which focuses on a group of characters, at an airport and on board a A350-1000 plane, set to the song ‘I am what I am.’

There is also a print campaign made up of shots of Virgin Atlantic crew and customers, with lines championing their individuality.

Shai Weiss, Virgin Atlantic CEO said: “At the core of our business is the understanding that every one of our people can be themselves at work. We know that the touchpoints that matter most and the experiences that differentiate Virgin Atlantic, are driven by our people.”

Virgin Atlantic recently reinstated its full US schedule for the first time since the beginning of the pandemic, flying to destinations including New York, Los Angeles Miami, San Francisco, Orlando, Boston, Washington, and Seattle

The airline launches new services to Austin, Texas on 25 May 2022.

Learn more about : Virgin Atlantic ( Asia Pecific ) Virgin Atlantic ( United Kingdom ) Virgin Atlantic ( N. America )

below social share icons

Ray Monty

Swallows and Amazons is a Brazilian adventure tour company run by the husband and wife team of Tania and Mark Aitchison with a head office in Orleans, Massachusetts, U...

Local spices spike the fragrant air of Morocco. Cradled by the dunes of the Sahara, the Kingdom has been inhabited for hundreds of thousands of years. Moroccan culture...

A state like no other. A place known for togetherness, celebration and happiness. In Louisiana, we call it “joie de vivre” – joy of life. It’s a joy you’ll find when y...

The State of Michigan is blessed with the riches of unspoiled nature: the nation’s longest freshwater coastline, lakes that feel like oceans, golden beaches, an ...

We are a small-group adventure travel operator offering more than 750 tours in 100 countries, on all seven continents. Our award-winning trips support local communitie...

Philippine Airlines (PR), also known as PAL, is the Filipino flag carrier. The company started their operations in February 1941, which makes PAL the oldest and longes...

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme. GHA represents a collec...

The superpower in bed banks for 30 years We are an award-winning and trusted accommodation wholesaler since 1991. We are ISO 9001:2015 certified and have MSE2 rating f...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casi...

From the Tel Aviv beach scene to the shores of the Dead Sea, Israel layers diverse cultures, outdoor adventures, and religious heritage onto a desert backdrop. Explori...

At Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to, and within, ...

This is Jersey. An island shaped by the sea where some of the most astonishing tides in the world circle the coast and feed the land. An island that’s small on size, b...

With long periods of Thailand’s History, according to evidences and studies, Sukhothai was the first kingdom of Thailand. At that time, an early Thai script was inven...

Air Transat is Canada’s number one leisure airline. It flies to some 60 international destinations in more than 25 countries in the Americas and Europe, offers domesti...

STA was established to support the growth of the travel and tourism sector by serving the needs of tourism companies and other commercial partners. To promote Saudi Ar...

SAINT LUCIA IS NO ORDINARY ISLAND Equal parts beauty and mystique, Saint Lucia captivates anyone who sets foot on her coastline. Always evocative, she welcomes visitor...

We’re the number one choice for travelers to the Greek Islands and Eastern Mediterranean – a fact we love to share! Our guests tell us it’s because we offer the only g...

To say Sweden is fit for a fairy tale is not overstating it—the palaces dazzle, the boreal forests are brimming with mushrooms and berries, and magical Lapland is home...