Virgin Atlantic signs deal with Hollywood’s Ryan Reynolds
Virgin Atlantic has announced a partnership with Aviation American Gin, owned by actor and producer, Ryan Reynolds.
As the exclusive UK airline partner, the airline will serve Aviation Gin in Virgin Atlantic Clubhouses and on board.
Virgin founder Sir Richard Branson said: "Aviation Gin was born out of a spirit of innovation, so serving it on board Virgin Atlantic flights seemed like the perfect combination."
Reynolds added: "We look forward to serving Virgin Atlantic guests for years to come and, on a personal note, Sir Richard has promised to teach me the difference between revenue and profit, so I am beyond excited."
To celebrate the partnership, a selection of passengers on board Virgin Atlantic flights on Sunday September 30 will get a special mixology experience hosted by bartenders from some of the world’s best bars.
As part of the relationship, Sir Richard Branson and Ryan Reynolds will appear in co-branded digital content this autumn.
Click here to see an amusing short video of the announcement.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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