Virgin Blue checks in with Amadeus
BANGKOK – Virgin Blue has worked with Amadeus to implement a new distribution, e-ticketing and interline solution to enhance the competitiveness of its short haul operations.
Virgin Blue’s new long haul subsidiary, V Australia, will also use Amadeus for its complete customer management and online needs, including reservations, online booking, inventory control and airport departure control.
Amadeus’ solution will allow Virgin Blue’s short haul operations to benefit from wider distribution to Global Distribution Systems and other airlines which are not typically available to low cost carriers.
This is part of the carrier’s strategy to diversify its distribution channels and grow interline traffic, as it expands its short-haul fleet (Virgin Blue, Pacific Blue, Polynesian Blue).
By enabling interline e-ticket processing, Virgin Blue will be able to receive interline passengers from full service ticketed carriers such as Etihad and sister airline, Virgin Atlantic.
In addition, Virgin Blue’s new long haul subsidiary, V Australia, will use the complete Amadeus Altéa customer management solution, to manage its sales and reservations, inventory and departure control operations.
The airline will also use Amadeus e-Retail and e-Merchandise solutions to drive online sales.
It is expected V Australia will receive approval from the United States and the Australian governments to commence flights between the east coast of Australia and the west cost of the USA within 2008.
In the past year, Virgin Blue has increased passenger numbers to more than 15 million and recorded more than A$2billion in turnover. This figure is expected to grow as new aircraft continue to be added to the fleet.
Ian Jarrett
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