Virgin Holidays and UB40 join forces to help hurricane-hit Caribbean
Virgin Holidays has teamed up with British reggae band, UB40, to encourage tourists to return to the Caribbean following Hurricanes Irma, Maria and Jose this year.
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The band has filmed a new music video for their Greatest Album hit Come Back Darling to help reassure British holidaymakers that the Caribbean is ready to welcome back tourists.
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Three months after Irma, Caribbean hotel and tourism organisations and British travel companies have joined forced to persuade consumers that the best way to help the islands recover is to visit the region.
However, a survey of 1,000 British adults by One Poll found more than a third of UK consumers said they are less likely to holiday in the region because they falsely believe the hurricanes have a lasting impact.
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Hugh Riley, secretary general of the Caribbean Tourism Organisation (CTO), said: "Much of the region has bounced back and the damage, whilst catastrophic to some islands and people, was isolated. ~For those areas that still need help rebuilding, it’s tourism that will help to fund these efforts and we would urge British tourists to ‘come back’ to one of the most beautiful regions in the world."
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The new video was shot on location in the Caribbean island of Antigua, culminating in a special performance filmed at Pineapple Beach Club.
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https://www.youtube.com/watch?v=hW-dacmSykU&feature=youtu.be
Virgin Holidays managing director Joe Thompson said: "Virgin Holidays works incredibly closely with tourism authorities across the region and want to put the Caribbean back on people’s radar for their 2018 holiday.~
"The islands are as stunning as ever and the misconception that the whole region has been devastated needs to be addressed.~"
Almost all of the properties and attractions featured by Virgin Holidays have since re-opened following the hurricane and Virgin Atlantic has this month added an extra two flights per week from London Heathrow to Barbados.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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