VisitBritain and Etihad sign marketing partnership
Etihad Airways has signed a three-year deal with VisitBritain to increase visitor numbers from the Asia Pacific and Middle East region.
The partnership agreement will generate joint marketing activities in key markets around the region, including India, Australia, and the Gulf states.
Etihad Airways’ marketing messages and Britain’s ‘GREAT’ campaign will be maximised throughout the partnership and the airline will also benefit from an enhanced presence on all VisitBritain digital platforms, including VisitBritain.com and associated websites.
Sandie Dawe, chief executive of VisitBritain, added: "We’ve invested heavily in Britain’s profile across the Asia Pacific and Middle East region, including the UAE, so now is the time to launch robust tactical marketing – with partners such as Etihad Airways – to turn that attention into bookings."
Earlier this month Etihad announced that it would launch daily services between Perth and Abu Dhabi on July 15 next year. Perth represents Etihad’s fourth Australian hub, with the others being Sydney, Melbourne and Brisbane.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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