National tourism agency VisitBritain/VisitEngland has announced its new West Midlands home.
During a VisitEngland Advisory Board meeting it unveiled Victoria Square House in Birmingham as its new hub office.
Victoria Square House will become VisitBritain/VisitEngland’s home from April.
It is located in the heart of Birmingham, close to New Street station, Bullring and Grand Central shopping centre.
The organisation will operate its hub out of offices located in the Gambling Commission’s premises.
VisitBritain/VisitEngland selected the West Midlands for the region’s transport links, local talent pool and the successful relocation of other government departments to the area.
The move has been supported by the West Midlands Growth Company.
Andy Street, Mayor of the West Midlands, said: “VisitBritain/VisitEngland’s move to the West Midlands is a major vote of confidence for West Midlands tourism and comes at a time when visitor numbers here are at a record high.”
“The West Midlands tourism scene is a cornerstone of our economic offer, attracting visitors from around the world.”
The West Mildlands will become the second pilot for the country’s new Destination Development Partnership (DDP) model.
Patricia Yates, CEO, VisitBritain/VisitEngland, added: “We are delighted to have secured office space as we begin the transition to our new hub.”
“We are excited about the opportunities and perspectives that having our hub in Birmingham will bring.”
