World Water Day: Three years and billions of litres later
Thomson Airways funds Thirsty Planet
In just three years, Thomson Airways sales of Thirsty Planet bottled water have raised over £142,000 towards Pump Aid’s work. In this time Pump Aid has built over 4,000 Elephant Pumps, bringing water supplies to at least an estimated 350,000 people in Sub-Saharan Africa.
Thomson Airways first started working with Thirsty Planet in November 2007 and have since sold millions of bottles of their water. For every bottle of Thirsty Planet water sold onboard, five pence is donated directly to Pump Aid. This money is used to help people living in some of the poorest communities in Africa to gain access to clean water, funding the digging of wells and the installation of easy-to-maintain water pumps in more than 200 villages in Zimbabwe and Malawi.
Carl Gissing, Director of Customer Services for Thomson Airways says, “We’d like to thank all of our customers who have contributed to this extremely worthy cause. This incredible achievement is only possible because of their generosity. Hopefully, initiatives like World Water Day will draw attention to the work of charities like Thirsty Planet and mean that even more people can be helped.”
Working with Thirsty Planet is just one of the many partnerships that TUI UK undertake as a part of a broader sustainable tourism strategy. As, well as working with hotels to save water by asking them all to sign up to minimum sustainability standards, the company also works closely with Just a Drop, a charity that works on sustainable water and sanitation projects worldwide, agreeing last year to a partnership involving a pledge of £100,000.
See the website for more details on Thomson’s sustainable initiatives –
www.holidaysforever.co.uk/thomson
And World Water Day www.worldwaterday.org/
Valere Tjolle
Valere Tjolle is editor of the Sustainable Tourism Report Suite. Get FREE contents guide to Sustainable Destination Report CLICK HERE: Special Offer on Sustainable Tourism Marketing Guide CLICK HERE Special Offer on Sustainable Tourism Ministers Briefing CLICK HERE
Valere
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